Growth Marketing Specialist, Monetization
Amplitude is the leading AI analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About The Role & Team
We’re looking for a Growth Marketer with experience in monetization to join Amplitude to support the execution of our free-to-paid and product-led sales programs across the startup, SMB, and Enterprise market segments. The ideal candidate would have a passion for and background in product-led growth monetization, a strong analytical approach, and will have no problem rolling up their sleeves to execute programs that help fuel the rapid growth of great products with strong product-market fit.
Reporting to the Director of Lifecycle Marketing, this role will be highly collaborative and cross-functional, working closely with the Growth Marketing monetization lead, Growth Product, Product Marketing, Sales, Enablement, and Operations to deliver exceptional user experiences, Product-Led Sales programs, and Product Campaigns. There will be clear measures of success for the person in this role: self-serve revenue and sales pipeline (initial land and expansion).
As a Growth Marketing Specialist, Monetization, you will:
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Launch Monetization campaigns
Partner with cross-functional partners to launch multi-channel monetization campaigns aimed at converting free users to paid and cross-selling/up-selling both within the self-serve base and to upmarket customers. -
Track performance against goals
Monitor monetization campaigns and experiments across products, ensuring results are tied back to targets (self-serve revenue, PQLs, pipeline, ARR). Summarize key takeaways for leadership and stakeholders. -
Drive clarity and follow-up
Keep initiatives on track — documenting next steps, following up with owners, and ensuring nothing falls through the cracks across Product, Sales, and Marketing. -
Surface insights and opportunities
Partner with Growth and Analytics to interpret data from dashboards. Identify trends and early signals that inform new campaigns or product experiments. -
Support experimentation and optimization
Collaborate with Product Growth to launch and track A/B tests around paywalls, trials, and in-product prompts. Translate results into learnings and next-step recommendations. -
Maintain documentation and playbooks
Own the single source of truth repository for monetization experiments, lifecycle campaigns, and product-led sales plays — ensuring learnings and frameworks are up to date.
You'll be a great addition to the team if you have:
- 3-5 years of experience in growth marketing, product marketing, product management or marketing analytics in a product-led organization
- Deeply customer-centric - you drive results but not at the expense of the customer experience
- Strong analytical skills - you can interpret metrics and dashboards, and are eager to build your own in Amplitude (with support!)
- Proven ability to support cross-functional projects and follow through to completion
- Curiosity and initiative to find answers, not wait for them
- Comfort in fast-moving, ambiguous environments with many stakeholders
- A love for documentation, systems, and process that make teams move faster
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental,and Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (annual), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- G2: #1 product analytics solution and #3 best software product according to the 2022 G2 Best Software report.
- Business Insider: A top tech company to bet your career on.
- Fast Company: #3 most innovative enterprise company in the world.
- Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
- Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
- We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
- Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $104,000 - $157,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $116,000 - $174,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $116,000 - $174,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $104,000 - $157,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $104,000 - $157,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
