SEO Content Writer / SEO Copywriter

<p><span>Rankpage is a Malaysia-based </span><strong>SEO and AI search agency</strong><span> helping businesses grow their visibility across Google and emerging AI platforms such as ChatGPT and Gemini. With over 10 years of SEO experience and more than 100 clients served, Rankpage is known for combining traditional SEO with AEO, GEO and AI search strategies to help brands rank, get discovered, and stay visible as search evolves.</span></p><p><span>Our team works across multiple industries and markets, including Malaysia, Singapore, Hong Kong, and beyond, with a strong focus on measurable growth, continuous testing, and staying ahead of changes in search.</span></p><p><br></p><p><span>If you think you have what it takes to be part of the best, join us!</span></p><p><br></p><p><strong>About The Role</strong></p><p><span>Rankpage is looking for an </span><strong>SEO Content Writer / SEO Copywriter</strong><span> who can research, write, edit, and optimize high-quality content for websites, blogs, landing pages, service pages, and other digital assets.</span></p><p><span>The role requires a strong understanding of SEO writing and search intent. Your main role is to turn research and SEO requirements into clear, useful, and engaging content that serves both users, search engines and LLMs.</span></p><p><span>As expected of us, you should also be comfortable using </span><strong>AI-assisted tools such as ChatGPT and Gemini</strong><span> to support research, ideation, drafting, and optimisation. </span></p><p><span>However, we must stress that </span><strong>Human-in-the-Loop is paramount</strong><span>. All AI-assisted content must be reviewed, fact-checked, edited, localised, and improved before publication. </span></p><p><span>We firmly believe that AI can do anything, but it </span><em>still </em><span>falls on humans to do everything.</span></p><p><span>You will work closely with the SEO specialists to create new content, improve existing pages, and support organic search growth across different industries and markets.</span></p><p><br></p><p><strong>Responsibilities</strong></p><ul><li><span>Research, write, edit, and optimise </span><strong>SEO-friendly content</strong><span> for blogs, service pages, landing pages, product pages, category pages, and other website content.</span></li><li><span>Understand </span><strong>search intent</strong><span> and create content that directly addresses what users are looking for.</span></li><li><span>Write persuasive and conversion-focused </span><strong>SEO copy</strong><span> without sacrificing readability or user experience.</span></li><li><span>Write content that is structured to improve the likelihood of being </span><strong>understood, surfaced, referenced, or cited by AI systems</strong><span>.</span></li><li><span>Use </span><strong>AI-assisted tools </strong><span>for research, brainstorming, outlining, drafting, and content optimisation.</span></li><li><span>Maintain strong </span><strong>Human-in-the-Loop editorial control</strong><span> by fact-checking, rewriting, refining, and improving AI-assisted content.</span></li><li><span>Make sure content is accurate, natural, original, useful, and aligned with the intended search intent.</span></li><li><span>Adapt writing style, tone, structure, and messaging for different brands, industries, audiences, and markets such as B2B, B2C and e-commerce.</span></li><li><span>Handle basic CMS-related content tasks, including page formatting, image uploads, internal links, metadata updates, and content publishing.</span></li><li><span>Be familiar with common website tools and plugins such as </span><strong>Wordfence, Rank Math, Yoast SEO, and similar WordPress tools</strong><span>.</span></li><li><span>Collaborate with SEO strategists, designers, developers, and other team members when required.</span></li><li><span>Manage multiple content assignments and </span><strong>meet agreed deadlines </strong><span>and publishing schedules.</span></li></ul><p><br></p><p><strong>Requirements</strong></p><ul><li><strong>2-3  years of experience</strong><span> in content writing, SEO copywriting, digital content writing, copywriting, or a related role.</span></li><li><span>Write at least </span><strong>20 Blogs and articles per week</strong></li><li><span>Basic understanding of SEO, AEO, GEO, AI search, and content optimisation for AI-generated search results.</span></li><li><span>Experience using SEO tools such as Ahrefs, Semrush, Screaming Frog, Surfer SEO, or similar platforms.</span></li><li><span>Experience writing </span><strong>sales and conversion-focused copy</strong><span>, including headlines, CTAs, offers, and promotional messaging.</span></li><li><span>Excellent command of </span><strong>English, Mandarin, and Bahasa Malaysia</strong><span>, both written and spoken.</span></li><li><span>Strong understanding of </span><strong>SEO content principles</strong><span>, including search intent, keyword optimisation, content structure, internal linking, metadata, and on-page SEO.</span></li><li><span>Familiar with AEO, GEO, AI search optimisation, or LLM-focused content strategies.</span></li><li><span>Strong writing, grammar, proofreading, editing, and fact-checking skills.</span></li><li><span>Able to still write lifestyle content that is NOT AI-assisted. </span></li><li><span>Familiar with CMS platforms such as </span><strong>WordPress and Shopify</strong><span>.</span></li><li><span>Detail-oriented, organised, and comfortable working with content briefs and SEO guidelines.</span></li><li><span>Able to write press releases, newsletters, email campaigns and other digital content.</span></li><li><span>Portfolio and case study of your past work</span></li><li><span>Willing to work over the weekends and get the work DONE.</span></li></ul><p><br></p><p><strong>Added Advantages That Will Win us Over</strong></p><ul><li><span>Ability to write and localise content in </span><strong>Traditional Chinese for Hong Kong audiences</strong><span>.</span></li><li><span>Familiarity with Hong Kong Cantonese wording, expressions, and localisation.</span></li><li><span>Experience writing content for </span><strong>multiple regional markets</strong><span> such as Malaysia, Singapore, and Hong Kong.</span></li><li><span>Familiar with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or similar SEO platforms.</span></li><li><span>Experience writing for </span><strong>different industries</strong><span>, healthcare, finance, ecommerce, or professional services.</span></li><li><span>Being willing to learn, admit mistakes and move on from them.</span></li><li><span>We don’t like office politics or drama, so don’t bring any of it here.</span></li></ul><p><br></p>

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