Senior Paid Social Strategist – Meta, Google

Job Description:

  • Own Meta and Google strategy and day-to-day execution across a portfolio of DTC accounts
  • Build, structure, pace budgets, test, and make scaling decisions for campaigns
  • Manage $100K+ per month in spend per account against ROAS, CPA, and MER targets
  • Run Meta with Advantage+, CBO, and structured creative testing
  • Run Google across Search, Shopping, PMax, and YouTube
  • Maintain a clear position on branded spend and incrementality
  • Connect creative performance to in-platform activity
  • Support TikTok and other channels affecting assigned accounts
  • Own cross-channel budget allocation recommendations
  • Own campaign launches, seasonal pushes, and testing roadmaps from kickoff to delivery
  • Coordinate across creative, email, and analytics to hit launch dates
  • Maintain tasks and timelines in ClickUp
  • Flag risks to deadlines, budgets, and dependencies early and bring options
  • Lead the paid media portion of client calls and explain performance clearly
  • Send accurate, clear, and timely weekly updates
  • Respond quickly, set expectations, and close every loop
  • Anticipate client needs and performance issues
  • Mentor junior buyers and act as QA gate for Meta and Google work before launch

Requirements:

  • 4+ years hands-on paid media experience, agency or high-growth brand side, with real depth in both Meta and Google
  • Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
  • Deep Google expertise: Search, Shopping, PMax structure, and Merchant Center and feed troubleshooting
  • Personally owned $100K+ monthly budgets with documented efficiency gains
  • DTC or e-commerce ownership
  • Premium or luxury AOV experience is a strong differentiator
  • 2+ years of client-facing experience, including running your own client calls and weekly communication
  • Project management experience on marketing work, including launches, timelines, cross-team handoffs, and tools like ClickUp, Asana, or Trello
  • Record of high-touch client service, fast response times, proactive updates, and clients who would vouch for you
  • GA4, Looker Studio, and attribution fluency
  • Fluent, confident English and strong client communication
  • Comfortable in a fast-moving remote environment with multiple accounts

Benefits:

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential
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