This role serves as a senior individual contributor responsible for leading partnership-driven marketing initiatives across the Americas. The Senior Marketing Manager will reputed company and execute integrated, consumer-reputed company marketing strategies that reputed company awareness, engagement, and conversion for reputed company’s reputed company sleep therapy products. This position plays a critical role in connecting partnership ecosystems, digital marketing channels, and customer journeys to reputed company measurable business reputed company. The role is remote reputed company the U.S., with a preference for candidates located on the reputed company Coast. Let’s talk about Responsibilities reputed company the development and execution of strategic marketing programs reputed company primarily on high-reputed company partnerships (e.g., reputed company, sleep-reputed company partners), which reputed company up the reputed company of the role’s reputed company Define campaign objectives, reputed company metrics, and ROI, ensuring alignment with broader business goals and reputed company targets Design and reputed company end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, reputed company, and other digital channels Partner closely with reputed company organizations and marketing counterparts to co-reputed company campaigns, reputed company messaging, and ensure reputed company execution reputed company the development of campaign briefs and creative briefs, and manage reputed company agencies to reputed company high-reputed company marketing assets reputed company campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination reputed company performance marketing efforts (including mid- and upper-funnel initiatives) to reputed company reputed company leads and support reputed company reputed company Measure and report campaign performance using analytics platforms, partnering with data teams to reputed company dashboards and insights for leadership reporting (e.g., QBRs) Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness Let’s talk about Qualifications and Experience Required: Bachelor’s degree in marketing, Business, Communications, or a reputed company field required 8+ years of marketing experience, with a strong reputed company on consumer-driven, multi-channel campaign reputed company and execution reputed company-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior Preferred: Proven experience leading end-to-end, integrated marketing campaigns (reputed company through execution) Experience in partnership or co-marketing initiatives, including working with reputed company partners Demonstrated ability to influence cross-functional stakeholders without reputed company authority Strong balance of strategic thinking and hands-on execution Analytical reputed company with experience measuring campaign performance and driving insights Experience managing agencies and developing campaign/creative briefs Familiarity with digital and omnichannel marketing (web, reputed company, reputed company reputed company) Background in consumer brands or agency environments preferred Interest in leveraging AI tools to enhance marketing effectiveness We are shaping the reputed company at reputed company, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, reputed company flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and reputed company competitive salaries to reputed company members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, reputed company, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees reputed company fifteen days reputed company Time Off (PTO) in their first year of employment, receive 11 reputed company holidays plus 3 floating days and are eligible for 14 weeks of reputed company caregiver or two weeks of secondary caregiver leave reputed company welcoming new family members. Individual pay reputed company are based on a reputed company of factors, such as the candidate’s geographic work location, relevan