About the position

Simplii Financial is a modern, customer-first organization, and growth is not an accident here. The Growth team is the discipline responsible for finding and acting on the signals that move the business forward, living at the intersection of data, customer behaviour, and product performance. As Senior Growth Intelligence Manager, you sit at the heart of that work. You translate customer and business growth into sustainable financial value, operating at the intersection of Growth, Product, Finance, Treasury, and Analytics to combine customer behaviour, cohort performance, financial outcomes, and banking economics into commercial decisions that move the business forward. This is a role for someone who can answer not just whether an initiative will grow the business, but how much sustainable incremental value it will create. You are embedded in a squad as the financial and value-management subject matter expert, partnering with Product Owners, Analytics, Design, Technology, and Growth teams to evaluate opportunities, support prioritization, shape business cases, and measure realized outcomes. You turn complex financial and customer analysis into clear, executive-ready recommendations. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

Responsibilities

• Build financial models to evaluate growth initiatives, customer offers, pricing decisions, and product investments.
• Develop business cases and forecasts incorporating revenue, expenses, customer behaviour, funding economics, and balance sheet implications.
• Evaluate opportunities using incremental profitability, payback period, customer lifetime value (CLV), and expected return.
• Translate complex analyses into executive-ready recommendations that clearly define assumptions, tradeoffs, risks, and expected outcomes.
• Develop customer lifetime value (CLV) and cohort economics frameworks to evaluate long-term customer profitability, retention, balance growth, and relationship value.
• Analyze cohort performance over time to identify drivers of acquisition quality, engagement, attrition, profitability, and lifetime value.
• Evaluate customer acquisition economics, including customer acquisition cost (CAC) relative to expected lifetime value and incremental relationship value.
• Partner with Analytics and Growth teams to build metrics and dashboards that connect customer behaviour to financial outcomes.
• Partner with Growth teams to evaluate campaign, acquisition, activation, engagement, and retention economics.
• Assess incentives, promotional offers, pricing changes, and other growth investments across deposit and banking products.
• Analyze customer acquisition cost (CAC), incremental balances, retention, pricing elasticity, customer sensitivity, and expected lifetime profitability.
• Incorporate funding costs, funds transfer pricing (FTP), margin, and balance sheet economics into pricing analysis and net interest income (NII) impact scenarios.
• Distinguish genuinely incremental behaviour from activity that may have occurred without the initiative.
• Partner with Growth, Product, and Analytics to translate business hypotheses into measurable customer and financial outcomes.
• Support success metrics, economically meaningful thresholds, A/B test evaluation, and controlled experiment measurement.
• Assess adoption, balances, revenue, profitability, implementation costs, and the economics of scaling experiments or investments.
• Compare competing opportunities using consistent value frameworks while monitoring post-launch performance against expected outcomes.
• Operate as the financial and value-management subject matter expert within your squad.
• Support backlog prioritization by bringing customer, cohort, financial, and commercial perspectives into planning discussions.
• Establish key performance indicators (KPIs), track expected versus realized benefits, identify performance drivers, and provide leadership reporting.
• Apply lessons from previous investments to improve future business cases, assumptions, and commercial decisions.

Requirements

• 5 to 8 years of experience in banking, corporate finance, treasury, pricing, consulting, business analytics, product economics, or a closely related field.
• Very strong Microsoft Excel and financial modelling skills.
• Experience developing sophisticated business cases and decision-support models.
• Strong understanding of financial statements, profit and loss (P&L) drivers, commercial economics, cohort analysis, and customer profitability.
• Experience in financial services, fintech, or a regulated environment is required.
• You put the customer first, always.
• You look for opportunities where better customer outcomes and stronger business economics reinforce each other.
• You build the financial case for doing right by the customer, and you push back when a growth initiative optimizes a short-term metric at the expense of long-term customer value.
• You give meaning to data.
• You are curious, analytical, and comfortable working through complex customer, cohort, and financial information to identify what matters.
• You do not just report what the numbers say. You develop a point of view on what they mean and what the business should do about it.
• You have strong financial acumen.
• You understand how commercial decisions flow through the profit and loss statement (P&L), and you are comfortable with revenue, margin, net interest income (NII), funding costs, profitability, lifetime value (LTV), customer acquisition cost (CAC), net present value (NPV), internal rate of return (IRR), and return on investment (ROI).
• You think in economics, not just metrics.
• You are exceptional at financial modelling.
• You have very strong Excel proficiency and can build dynamic forecasts, customer lifetime value (CLV) and pricing models, scenario analyses, portfolio profitability models, and break-even analyses.
• Your models are rigorous, well-structured, and built to support decisions, not just describe them.
• You think like an owner.
• You look beyond individual metrics to the overall economics of the business, balancing client outcomes, revenue, costs, risk, and long-term profitability.
• You are accountable for the quality and impact of your recommendations, not just the analysis behind them.
• You collaborate in agile environments.
• You work effectively across Growth, Product, Finance, Treasury, Analytics, Marketing, Risk, Design, and Technology.
• You contribute to squad planning, prioritization, and iterative delivery with clarity and credibility.
• Values matter to you.
• You bring your real self to work, and you live our values - trust, teamwork, and accountability.

Nice-to-haves

• Familiarity with Structured Query Language (SQL) or business intelligence (BI) and data visualization tools is an asset.

Benefits

• competitive salary
• incentive pay
• banking benefits
• a benefits program
• defined benefit pension plan
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development