Sales & Business Development Executive

About the Role

We are looking for a driven and confident Sales & Business Development Executive to help grow our customer base for our WhatsApp Business Management Automation Solution.

Our solution helps businesses streamline and automate how they manage customer interactions, leads, follow-ups, and other business processes through WhatsApp.

This is a hands-on, client-facing role. You will be responsible for identifying potential customers, reaching out to decision-makers, meeting businesses in person, demonstrating our solution, and converting prospects into paying clients.

We are looking for someone who is comfortable creating opportunities rather than simply waiting for inbound leads.

This position is based in GTA and would require the employee to have access to a car at all times. The employee would work from home for client reach out and would be going to meet prospects in person.

Key Responsibilities

  • Identify and research businesses that could benefit from WhatsApp business automation.
  • Generate new business through cold calling, cold emailing, WhatsApp outreach, networking, referrals, and in-person prospecting.
  • Visit prospective clients and conduct face-to-face sales meetings.
  • Connect with business owners, managers, and key decision-makers.
  • Pitch and demonstrate our WhatsApp Business Management Automation Solution.
  • Understand a client's existing WhatsApp and customer-management processes and identify areas that can be automated.
  • Clearly communicate how our solution can help businesses improve lead management, customer communication, follow-ups, and operational efficiency.
  • Conduct product demonstrations and presentations for prospective clients.
  • Build and continuously manage a pipeline of qualified prospects.
  • Follow up consistently with prospective customers throughout the sales cycle.
  • Handle questions and objections from potential clients.
  • Prepare proposals and negotiate commercial terms.
  • Work toward monthly and quarterly sales targets.
  • Maintain accurate records of leads, meetings, follow-ups, proposals, and closed business.
  • Develop new strategies for identifying and approaching potential customers.
  • Gather feedback from prospects and customers to help improve our product, positioning, and sales strategy.
  • Build long-term relationships with clients and identify opportunities for referrals, upselling, and account growth.
What We're Looking For
  • 1–3+ years of experience in sales, business development, marketing, client acquisition, or a similar customer-facing role preferred.
  • Experience in B2B sales is strongly preferred.
  • Access to a vehicle
  • Experience selling software, SaaS, automation, CRM, digital marketing, or technology solutions is an advantage.
  • Strong verbal and written communication skills.
  • Confident making cold calls and approaching new businesses.
  • Comfortable visiting clients and conducting face-to-face meetings.
  • Ability to communicate with business owners and senior decision-makers.
  • Strong presentation and negotiation skills.
  • Ability to understand a client's business problems and position our solution accordingly.
  • Comfortable learning and demonstrating technology products.
  • Self-motivated, persistent, and results-oriented.
  • Strong organizational and follow-up skills.
  • Comfortable working toward defined sales targets and KPIs.
What You'll Be Selling

Our WhatsApp Business Automation Solution helps businesses manage and automate key activities through WhatsApp.

Depending on the client's requirements, the solution can help streamline areas such as:

  • Lead generation and lead management
  • Customer inquiries
  • Automated responses
  • Lead qualification
  • Customer follow-ups
  • Sales communication
  • Appointment or enquiry management
  • Customer engagement
  • Internal business workflows
  • Customer relationship management
The goal is simple: help businesses spend less time manually managing admin business work and create a more organized, scalable way to manage customers and sales opportunities.

Who Will Succeed in This Role?

You'll likely succeed if you are someone who:

  • Enjoys meeting new people and building relationships.
  • Is comfortable picking up the phone and starting conversations.
  • Isn't afraid to walk into a business and introduce a product.
  • Can confidently demonstrate and explain technology.
  • Understands that good sales requires persistence and consistent follow-up.
  • Can listen to a business owner's problems and sell a solution rather than simply listing product features.
  • Is motivated by targets and commission.
  • Wants to play an important role in growing a technology business.
Compensation?

We believe strong performance should be rewarded. This role offers a competitive compensation package combining a base salary with uncapped commission, giving you the opportunity to directly increase your earnings based on the business you generate.

There is no cap on commission — high performers have the opportunity to earn significantly above the stated OTE.

  • As Auctova grows, successful team members will also have opportunities to take on greater responsibility and grow into senior sales, account management, and sales leadership positions.
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