Practice Lead, Social

About the position

Yes, you will work with clients who will allow you to put your passion forward. Yes, you will be THE go-to Social expert, helping to advance the practice within the industry. This could be the beginning of your story at Omnicom Media! Here, you’ll have the freedom to take your rightful place: your own. YOUR MANDATE Embody expert leadership by ensuring ongoing monitoring, standardization, and the promotion of best practices, while acting as a strategic reference for teams, clients, and partners. You will also be responsible for the continuous development of products, team training, client support, and identifying opportunities for growth and innovation.

Responsibilities

  • Provide a holistic and standardized vision of performance and results related to your expertise (KPIs, benchmarks, trends).
  • Ensure continuous monitoring of emerging trends, technologies, and strategies.
  • Guarantee consistency and rigor in practices across accounts and projects.
  • Identify training needs and support the learning and skills development of teams.
  • Contribute to the creation of quality assurance and operational efficiency processes.
  • Act as an expert and spokesperson for clients and internal teams.
  • Simplify technical concepts and support clients in adopting best practices and presentations.
  • Actively contribute to the agency’s visibility and thought leadership.
  • Monitor market evolution and identify new strategic opportunities.
  • Strengthen relationships with key media and technology partners.
  • Provide strategic support on key accounts to reinforce our expertise.
  • Help translate practice-related challenges into concrete and impactful recommendations for clients.

Requirements

  • A post-secondary degree in marketing, advertising, communications, or a related field;
  • A minimum of 4 years’ experience in a similar position;
  • Strong skills in simplifying complex concepts;
  • A critical and analytical mindset;
  • Strong coaching abilities;
  • A strong aptitude for teamwork;
  • Excellent interpersonal and political skills;
  • Rigor and attention to detail;
  • Comfort with numbers and tools such as Excel, and strong mathematical logic;
  • Experience with digital activation platforms such as DSPs: DV360, The Trade Desk, Yahoo, Amazon, Business Managers: Meta, Snapchat, TikTok, Pinterest, Campaign Manager: Google Ads, Analytics.
  • Proficiency in both French and English, spoken and written – As our global network interacts daily with clients of national and international scope, a level of English that allows you to understand and communicate fluently in both French and English is a basic requirement for this role.

Benefits

  • Many opportunities for advancement to encourage your ambitions
  • Many hours of training every year
  • Internal mentoring program because we all have a mentor who inspires us
  • 100% employer-paid insurance (except long-term disability) effective from day 1, because your health doesn't have to wait three months (benefits include dental care, health and vision care, travel insurance, flex credits for your well-being, and more!)
  • A flexible work schedule in a hybrid model
  • 5 paid 4-day long weekends during the year, so you can relax
  • Offices closed during the holiday season, for a well-deserved paid vacation
  • Indefinite health leave for your physical, psychological and even menstrual health, because we don't choose when we don't feel well
  • A public transit discount to encourage you to help the environment
  • A strong social life, even in hybrid work. Your colleagues will become your friends during our 5@7s, our celebrations or during our monthly cheers where everyone's contribution is recognized.
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