Personalization Manager

About the position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. The Personalization Manager supports the development and integration of the enterprise’s personalization strategy. This role works closely with cross‑functional partners to operationalize personalization efforts, ensuring they align with data governance, privacy requirements, and brand integrity. Collaborates with business units to translate strategic direction into actionable personalization solutions and provide guidance that supports ongoing growth and performance. Through hands‑on coordination, quality oversight, and continuous improvement, this role helps strengthen the organization’s personalization capabilities and impact.

Responsibilities

  • Supports the development and integration of the enterprise personalization strategy aligned to enterprise goals, member needs, and experience priorities.
  • Adheres to standards and guardrails for personalization, including data usage, decision logic, and principles.
  • Collaborates with business units to translate strategic direction into actionable personalization solutions and provide guidance that supports ongoing growth and performance.
  • Works with cross‑functional partners to operationalize personalization efforts, ensuring they align with data governance, privacy requirements, and brand integrity.
  • Identifies priority use cases and opportunities where personalization will drive the greatest member and business impact.

Requirements

  • Bachelor's degree in Marketing, Business, Analytics, Information Systems, Digital Experience, or a related field.
  • Minimum 5 years of experience in personalization, customer experience, digital marketing, CRM, audience strategy, or a related discipline.
  • Demonstrated experience developing and implementing personalization strategies that align with business objectives and customer/member experience goals.
  • Strong understanding of data governance, privacy regulations, and responsible data usage practices, with experience applying these principles to personalization initiatives.
  • Experience collaborating with cross-functional teams, including marketing, analytics, technology, product, and business stakeholders to deliver personalization solutions.
  • Proven ability to identify, prioritize, and execute high-impact personalization use cases that drive customer engagement, satisfaction, and business performance.
  • Knowledge of personalization technologies, customer segmentation methodologies, decisioning frameworks, and digital experience optimization techniques.
  • Strong analytical, communication, and project coordination skills, with the ability to translate strategic direction into actionable recommendations and measurable outcomes.
  • AARP will not sponsor an employment visa for this position at this time.
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions

Benefits

  • 401(k)
  • 100% company-funded pension plan
  • health, dental, and vision plans
  • life insurance
  • paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
  • performance-based and peer-based recognition
  • tuition reimbursement
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