Digital Product Manager
The Digital Product Manager (PM) owns the performance of the customer-facing ecommerce products and is accountable for the outcomes they deliver: conversion, engagement, site performance, and accessibility. Working with cross-functional teams, they turn customer insights and business strategies into a prioritized roadmap, driving initiatives from discovery through launch and iteration, with success measured by customer and business impact.
KEY PERFORMANCE METRICS
- Conversion rate and revenue for owned experience areas
- Core Web Vitals and site performance targets
- Accessibility compliance (WCAG 2.1 AA) maintained across owned surfaces
KEY ACCOUNTABILITIES
Discovery & Problem Definition
- Analyze customer feedback, market trends, and data insights to identify and diagnose the right problems to solve
- Anticipate customer needs and serve as the voice of the customer, advocating for frictionless experiences that drive conversion and engagement
- Perform root-cause analysis on experience and performance issues to drive improvements
- Stay current on ecommerce trends, the competitive landscape, and emerging technologies
Prioritization
- Prioritize product features and requirements by balancing user needs, technical feasibility, and business impact
- Make trade-offs transparent, grounding decisions in data and expected outcomes
Roadmap
- Own the roadmap for customer-facing experiences (search/browse, product detail, navigation, content), aligned to business objectives and measurable outcomes
- Seek out technology that creates high tech, high touch solutions for Indigo's customers
Building
- Lead the product lifecycle from ideation to launch, working closely with UX/UI, engineering, and business partners
- Write user stories and acceptance criteria and manage backlogs in an Agile environment
- Collaborate with marketing, operations, and merchandising to ensure seamless execution
Launching & Iterating
- Define and track KPIs for product initiatives and report on outcomes achieved
- Measure post-launch performance, gather feedback, and iterate to improve results
- Ensure completion of team deliverables and adherence to budgets, as applicable
People
- Lead through influence, aligning engineering, design, and business partners around shared outcomes without direct authority
- Build trusted stakeholder relationships to unblock decisions and maintain momentum
- Give authentic, constructive feedback to peers and partners, and invite it in return
- Collaborate with others to drive flexible and iterative solutions, quickly and easily
- Share technical knowledge, and actively learn from those more knowledgeable
- Help others see the impact of their efforts and proactively engage other functions for input
Cultural
- Model Indigo's beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion and influence change through your team and/or the organization
SCOPE
Reports to: Senior Manager, Group Product
Manager once Removed (MOR): Chief Customer Officer
KEY RELATIONSHIPS
Internal:
- Technology Team (Architecture, Development, QA)
- Product Design
- Senior Business Stakeholders (Online Merchandising, Online Operations, Product Marketing, Loyalty, Retail)
- Senior IT Stakeholders
- Digital Analytics
External:
- Potential outsourced IT vendors
Qualifications
Work Experience / Education / Certifications
- 5+ years in product management, preferably in ecommerce, retail, or a digital-first company
Competencies / Skills / Attributes
- Hands-on experience with a modern commerce platform, such as Shopify, is a strong asset
- Partnering closely with UX/design teams and working within a design system
- Strong analytical skills; uses data to drive decisions (Google Analytics, SQL, A/B testing)
- Proven ability to define requirements, manage backlogs, and execute in Agile environments
- Excellent communication and stakeholder management; able to influence and align teams
- Technical acumen to collaborate with engineering (coding experience a plus, not required)
- Experience with product management tools like JIRA and Confluence
- Passion for ecommerce and customer experience, with a user-first mindset
Additional Information
Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.
At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.
We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.
This posting is for a current opportunity within Indigo.
Company Description
WHO WE ARE
Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us. Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.
OUR GUIDING PRINCIPLES
Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.
- We Will Hire, Inspire, Promote and Retain the Best - A's Hire A's
- We Will Be Customer Centric
- We Will Be Entrepreneurial
- We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
- We Will Be Committed to True and Shared Value Creation
- We Will Be Systems Thinking, Data Driven and AI enabled
