Digital Marketing Virtual Assistant (Real Estate Focus)

Role Overview

We are seeking a proactive, detail-oriented Digital Marketing Virtual Assistant on behalf of our agency partner and their featured Real Estate client. In this role, you will be responsible for executing custom-designed digital marketing strategies developed by our Marketing Strategist to support an active, top-producing real estate agent.

The end client is a highly engaged, hands-on real estate professional who emphasizes trust, community connection, and long-term client relationships. You will work under the strategic direction of the Lead Marketing Strategist to manage digital assets, execute email campaigns, maintain brand consistency across social media, and engage local audiences.

Key Responsibilities

Social Media Management & Brand Storytelling

  • Content Execution: Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter following the established marketing calendar.

  • Property & Community Highlights: Format graphics and short-form video content showcasing active/sold listings, open houses, local market updates, and community highlights.

  • Brand Storytelling: Draft engaging captions aligned with the agent’s core values: transparent communication, investment insights, and local market expertise.

  • Engagement & Lead Escalation: Monitor post comments, incoming DMs, and community interactions daily. Engage warmly with followers and immediately flag potential buyer/seller leads to the agent.

Email Marketing & Client Nurturing

  • Newsletter Assembly: Draft, format, and schedule bi-weekly/monthly email newsletters using the client’s real estate CRM and email marketing software.

  • Content Integration: Incorporate market reports, home valuation tools, featured listings, and home-maintenance advice into routine broadcasts.

  • Database Maintenance: Organize and segment contact lists (e.g., active buyers, prospective sellers, past clients, and referral partners).

Digital Asset Management & Graphic Design

  • Graphic Design: Create polished social media posts, story templates, open house flyers, and market update graphics using established Canva templates.

  • Resource Promotion: Drive target audience traffic to digital client resources (home valuation landing pages, mortgage calculators, buyer/seller guides).

  • Media Organization: Organize listing photo assets, property walkthrough clips, and client testimonials in shared cloud drives.

Reporting & Agency Collaboration

  • Marketing Syncs: Participate in regular check-ins with the Lead Marketing Strategist to review content calendars, graphic assets, and upcoming campaign priorities.

  • Performance Tracking: Monitor key engagement metrics (email open/click rates, post reach, direct message inquiries) to assist with ongoing strategy optimization.

Qualifications & Technical Requirements

  • Experience: 2+ years of experience as a Digital Marketing Virtual Assistant; prior experience supporting Residential Real Estate agents or teams is strongly preferred.

  • Software & Tool Proficiency:

    • Design & Editing: Canva (proficient with brand kits and templates), CapCut or similar short-form video editing tools.

    • Social Media: Meta Business Suite, Instagram, Facebook, LinkedIn, X, and scheduling platforms (e.g., Later, Buffer, Hootsuite).

    • Real Estate Tech/CRMs: Experience with real estate CRMs, MLS-integrated email tools, or platforms like Mailchimp/kvCORE.

    • Organization: Google Workspace (Drive, Docs, Sheets) and project management platforms (Trello, Asana, ClickUp).

  • Communication & Brand Focus: Excellent written English skills with exceptional attention to grammar, tone, and visual detail.

  • Reliability: Self-motivated, highly organized, and proactive about submitting draft content for review well ahead of publishing deadlines.

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